Environmental Media Communications Training

Environmental emergencies — managing the media in a crisis

Communication is a powerful tool. But do you know how to use it to your advantage? How prepared are you for dealing with the media in an environmental crisis? When things go wrong, whether it's a local noise complaint, a flooding incident or a serious chemical spill, your organisation needs more than a good sound byte.

This one-day media-training course provides clear guidance for environmental managers and other frontline professionals on how to manage the media and communicate more effectively. When faced with major accidents, emergencies and environmental incidents, it will help you avoid the media pitfalls and get the right message across to all your stakeholders.

Key topics covered include how to:

• manage your environmental 'nightmares' and celebrate your environmental strengths
• conduct TV and Radio interviews with confidence, stay 'on message' and avoid the pitfalls
• put the principles of ISO 14063 (the international standard for environmental communications) into practice
• get your key message across to all stakeholders
• your introduction to blogging, podcasting and other new media communications

ISO 14063 is a new international standard that helps managers get on the front foot, planning communications about their environmental performance instead of maintaining a defensive silence about it. As an environmental professional, this course will explain how to use the standard and make it work with other 14000 series standards to improve environmental management.

Training Pack — All topics on this course are included in a comprehensive media training pack including programme, exercise material, press release guide and interview checklists. You will also receive a performance evaluation which will help define your organisation's media strengths and requirements.

Environmental communication is an integral part of your professional development. No one knows your job better than you. Getting the right message across in a language everyone can understand helps build public confidence in your organisation.

This one-day course has been developed by QoL Media Communications and Green Inck and furthers the successful IEMA course 'Only Connect: Environmental Communications for Environmental Professionals'. The course will be run by media coach and former BBC Environment Correspondent John Barwise AIEMA and Christopher Sheldon, environment and communications specialist.

Who should attend:

Environment systems managers, health and safety managers, environmental regulators, professional auditors and consultants, public relations managers.

£395 (plus VAT) per delegate.

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